For Pointed Ear, I wanted a simple logo that worked at various sizes. I wanted something recognizable, no matter the form I present it in.  I needed it simple and applicable in many different ways. For this logo, I chose to combine simple imagery and initials. To accomplish that, the bulk of the logo consists of a P, an E, and some imagery representing animals. The large ears attached to the P represent our dog. The smaller set of ears represents our cat. Her whiskers also form an E. It was a somewhat elegant way to check the boxes of my logo design.

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I used the font “Helvetica Neue” and skewed the letter P to get the shape I wanted. I needed the back of the P to be wide enough to add triangles on top to represent our dog’s ears. From there, I used the same triangle at the top of the inner part of the P to create the cat’s ear. I could have left the design at this with two sets of ears, but I wasn’t happy with it. After figuring that I needed to represent the cat’s whiskers somehow, I added a rectangle on the right side of the letter. I accidentally came across the design for the whiskers when experimenting with how many rectangles to add. I ended up with an unexpected E after adding an additional rectangle. This hit all the high parts of the design for me.

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I also created an accompanying wordmark for the logo. This wordmark uses the font “Coolvetica” and I simply changed the font color of “ear” and added a black rectangle to add contrast. This will serve as a header in the documentation, and once my LLC has been established, I will deploy the logo on my consulting page.